Dallas, TX · Available for hire

Carolina
Cravens

Senior Creative Designer & Brand Strategist — Dallas, TX

Ten-plus years turning brand strategy into polished creative that moves people — across luxury retail, digital marketing, visual merchandising, and beyond. I make brands look like they mean it.

Who I Am

The best designer
in Dallas, TX.

I'm a bilingual (English & Spanish) creative professional based in Dallas, TX with a BFA in Graphic & Web Design and over a decade of experience building brands that people actually remember.

My background spans luxury retail, consumer marketing, hospitality, and digital experience design — which means I know how to make something feel premium, tell a story that converts, and deliver it fast.

I'm not just a designer. I'm the person who bridges creative and business — collaborating with marketing, product, and leadership teams to turn strategy into something you can see.

Brand Identity
Logo · Systems · Guidelines
Visual Merchandising
Retail · Luxury · eComm
Digital Marketing
Social · Email · Campaigns
Adobe Creative Suite
PS · AI · ID · XD
UI / Web Design
Figma · WordPress · HTML/CSS
AI-Powered Design
Firefly · Midjourney · DALL·E
Photography
Product · Lifestyle · Editing
Project Management
Wrike · Monday · Asana
Bilingual
English · Spanish (Native)

I solve creative
problems for brands.

01
Brand Identity & Strategy

Complete visual identity systems — from logo and color palette to brand guidelines that keep every touchpoint consistent and on-strategy.

02
Visual Merchandising Design

Retail and digital merchandising creative that moves product. Campaign visuals, in-store materials, and eCommerce assets for luxury and consumer brands.

03
Multi-Channel Marketing

Social media campaigns, email marketing, digital ads, and print collateral — all designed to work together and tell one cohesive brand story.

04
UI & Digital Experience

Web design, wireframes, and UI systems that balance beauty with usability — for websites, landing pages, apps, and digital platforms.

Career History

Where I've delivered.

2024 – Present
Brand Manager
Apts Centro Colón · Remote
Consulting
Aug – Sep 2025
Marketing Brand Manager
Trivan Roofing · Grapevine, TX
Contract
Apr – Dec 2025
Program Manager
Lane Gang Capital Group · Dallas, TX
Contract
2022 – 2025
Creative Marketing Specialist & Digital Creative Designer
Pacific Northern, Inc. · Dallas, TX
Full-Time
2021 – 2023
UX / UI Designer
DuoWeb Design Studio · Remote
Full-Time
2019 – Present
Freelance Graphic & Web Designer
Self-Employed · Remote
Ongoing

Looking for the best
designer in Dallas?

I'm actively seeking a Senior Creative Designer, Brand Manager, or Visual Merchandising role in Dallas, TX. If you're hiring — or know someone who is — let's talk today.

LocationDallas, TX
Phone(469) 438-4450
Target Salary$70,000 – $90,000
LanguagesEnglish · Spanish